Friday, November 23, 2018

Moto Guzzi V7 III Limited - Presentation (2 of 5), Moto Guzzi Ownership, V7 History, 850 Le Mans

    
Moto Guzzi V7 III Carbon (from Moto Guzzi’s homepage)
Ownership
   In 1964, similar to my previous blog on MV Agusta, with the death of the founders Moto Guzzi fell into a serious financial crises. Emanuele Parodi and his son Giorgio died, Carlo Guzzi had retired and died on 03 Nov. 1964. Enrico Parodi, Giorgio's brother, became the director of the company.
   In Feb. 1967 SEIMM (Società Esercizio Industrie Moto Meccaniche), a state controlled receiver, took ownership of Moto Guzzi. De Tomaso Industries Inc. (D.T.I. Group or DTI), manufacturer of the De Tomaso sports and luxury cars, owned by Argentinian industrialist Alejandro de Tomaso, purchased SEIMM (and thereby Moto Guzzi) along with Benelli and Maserati in 1973. Under Tomaso's stewardship, Moto Guzzi returned to profitability. 
   Still under the De Tomaso umbrella Benelli and SEIMM merged to create Guzzi Benelli Moto (G.B.M. S.p.A. ) in 1988. During this period, Moto Guzzi existed as an entity within the De Tomaso owned G.B.M., but in 1996 celebrated its 75th birthday and the return of its name to Moto Guzzi S.p.A. In 1996, De Tomaso became Trident Rowan Group, also known as TRG.
   Under the helm of Ivano Beggio, Apilia S.p.A. acquired Moto Guzzi S.p. A on 14 April 2000. The arrangement would remain short-lived, as Aprilia itself stumbled financially. Ducati Motor Holding again made an offer for Moto Guzzi during Aprilia's financial difficulties (wikipedia).
   On 30 December 2004 Moto Guzzi became a part of the Piaggio Group (chairman and managing director Roberto Colaninno), the European leader in the two-wheeler market and one of the world's major constructors in the sector.

Motorcycles
   Moto Guzzi is synonymous with the 90° V-twin engine, combined with the longitudinal crankshaft. The original V7 (1967) had a 703.3 cc motor was increased to 757 cc, the original 40 HP to 45 HP and released in the V7 special in 1969.

V7 California 
   In 1971 the V7 Special/Ambassador (discontinued the same year) and the V7 California was introduced, with this version one of the greatest Moto Guzzi success story was written. The California was the Americanized version with a protective windshield in front of Western bars, comfortable buddy seat, carrier & panniers, front and rear crash bars, chrome plated mudguards. In 1972 the V7 California continued but increased to 844 cc and a five speed gearbox.
V7 Sport
   Also in 1971 the Moto Guzzi V7 Sport was introduced, Based on the V7 Roadster but with a new tight double-cradle frame in chrome-molybdenum steel and clip-on handlebars it can be said this bike was the first Moto Guzzi Café Racer. The V7 Sport (748.3 cc, 52 HP, 200 km/h, 200 kg, 5 gears) was lighter than the standard V7, handled well and proved to be a popular model. The bike took part in endurance races like the 'Monza 500 kilometers' or 'Le Mans' and 'Liege 24 Hour' trials. With the arrival of the increased V850GT the successful V7 Special was retired in 1973. The bike was dubbed the 'most famous Italian sports bike of the 1970s'. 
Moto Guzzi V7 Sport 
   In 1976, Guzzi released the 850 Le Mans, a cafe racer that was a stylistic masterpiece. A marketing success that would compete with o s, it spawned four later models from Mark II to its culmination in the 1990s, the Mark V (wikipedia).


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